Work

Six engagements, deliberately unalike. What they have in common is where the work starts: with the rules, not the pictures.

All Finance Food and drink Health Industry Legal Transport

Index

Transport

Nineteen stations, three contractors and a sign shop that needed values it could cut vinyl from.

Halcyon Rail 2023 19 stations, 1 spec sheet

Finance

The tokens were bought for a brochure site and ended up running the account dashboard.

Lumen Savings 2025 One token set, two codebases

Industry

Sand casting for the rail and marine trades, sold almost entirely on the phone. The website had to earn the first call.

Pallant Works 2024 Enquiry quality up, volume flat

Food and drink Orbit Foods: forty products, one packaging grammar

A wholesaler moving into own-brand, with a range that had to expand without a redesign every quarter.

Orbit Foods 2024 40 SKUs, 1 template

Legal

A litigation practice with a 240-page brand manual and a website that matched none of it.

Verity Legal 2025 240 pages down to 9

Health

Eleven sub-brands, four languages and a print estate nobody had audited since 2014, rebuilt as a single derived palette.

Northbank Health 2025 Eleven sub-brands, one ramp

Tell us what youare actually trying to do.

Most engagements start with a ninety-minute call and a one-page note back. No deck, no discovery invoice.