Industry
Pallant Works: a ninety-year-old foundry, legible online
Sand casting for the rail and marine trades, sold almost entirely on the phone. The website had to earn the first call.
The work
- Client
- Pallant Works
- Year
- 2024
- Our role
- Positioning, site build
- Engagement length
- Seven weeks
- Headline result
- Enquiry quality up, volume flat
Pallant did not need more enquiries. They needed the enquiries they were already getting to arrive with a drawing attached and a realistic tonnage. The old site made the company look like a supplier of anything to anyone, which is how you attract exactly the work you cannot price.
Narrowing on purpose
We put the constraints on the front page: what they cast, in what alloys, above what minimum order. Volume did not move. The proportion of enquiries the sales office could quote the same day went from about a third to most of them.
The visual argument
Zero radius, tight density, a muted ochre. Nothing on the site is soft, because nothing they make is. That is one preset, not a bespoke build.
Next
Tell us what youare actually trying to do.
Most engagements start with a ninety-minute call and a one-page note back. No deck, no discovery invoice.