Food and drink
Orbit Foods: forty products, one packaging grammar
A wholesaler moving into own-brand, with a range that had to expand without a redesign every quarter.
The work
- Client
- Orbit Foods
- Year
- 2024
- Our role
- Identity, packaging, site
- Engagement length
- Nine weeks
- Headline result
- 40 SKUs, 1 template
Orbit had forty products planned and eleven in market. The brief was not “design the packaging” — it was “design the thing that will make the next twenty-nine cost nothing to design.”
One variable, one range
Each range is a hue. Everything else — the typographic hierarchy, the panel proportions, the mandatory information layout — is fixed. A new product is a hue, a name and a photograph. Their studio manager produces the artwork now; we have not touched a pack since the handover.
The site is the same system
The website reads the same tokens. When a range moves, the category page moves with it, because neither one holds a copy of the colour.
Next
Tell us what youare actually trying to do.
Most engagements start with a ninety-minute call and a one-page note back. No deck, no discovery invoice.